On May 20, 2018, WAMB successfully concluded its first press conference in China, with friends and media from all walks of life gathering in Beijing to witness this beautiful event. This conference has announced the only hosting organization in the China region, as well as hosting organizations from all over China.

The background of the World Tourism City Image Ambassador China Annual Championships is to better spread the tourism culture of Chinese cities and further strengthen the construction of the "the Belt and Road": "create a cultural platform, improve the level of people to people and cultural exchanges, strengthen cultural exchanges, promote people to people connectivity, cultural tolerance, and foster civil friendship. Focus on working together to build a green Silk Road, a healthy Silk Road, an intellectual Silk Road, and a peaceful Silk Road." In order to promote the development of Chinese national culture and art along the the Belt and Road, the World Tourism City Image Ambassador China's annual series of activities will focus on the culture of Chinese tourism cities, use the stories of people in cities as clues, use "beauty" as a guide, use sophisticated video technology, and have a high degree of interpretation. to present the "beautiful appearance" of a city Regarding the connotation of 'beautiful culture'.

世界旅游城市形象大使活动作为旅游城市文化和时尚产业相结合的世界级城市文化旅游宣传平台，旨在促进世界区域旅游城市文化的相互交融、学习和借鉴，同时为各国区域旅游城市产业的发展提供一个有效的推广平台，让本国旅游文化走出去，让世界旅游城市文化融进来，通过世界旅游城市形象大使这样的大型国际赛事活动，一方面可以从直观上推动本国或者本地旅游业的更进一步发展，以此信息平台为区域旅游产业的延伸提供上好机遇；另一方面通过世界旅游城市形象大使的赛事推广活动带动其他产业的链式反应，尤其是时尚产业的牵动作用；再者，世界旅游城市形象大使作为一项文化交流活动，通过赛事巡游等环节可以有效促进区域间的旅游城市文化的学习交融，有利于旅游业更快更好的持续健康发展。

世界旅游城市形象大使是全球公认的顶级世界性旅游城市文化活动，影响力及传播范围已经成功覆盖世界多个国家和地区。在世界具有较高认知度和美誉度。

鉴于世界旅游城市形象大使评选活动的广泛知名度和巨大影响，世界各国许多城市都在积极申办世界旅游城市形象大使活动，以求借助这一知名的世界级文化盛典，来扩大自身的影响和知名度，促进当地旅游、经济、城市、文化和社会的发展。在长达三个月的赛事举办期间内，数以千计的世界旅游城市形象大使组织机构官员和组织编导制作等工作人员、各国佳丽及随行人员、世界各国新闻媒体记者、赞助商代表和工作人员，还有数以万计的游客，云集举办地，不仅直接带动当地消费，而且通过平面和电视媒体向全世界展示举办城市的民俗文化风采，对扩大举办地的知名度和影响力，树立城市形象和带动长远经济、文化和社会发展都将起到难以估量的巨大效果。

世界旅游城市形象大使评选年度总决赛活动地点多选择在世界各国著名的旅游度假城市。在此之前，获得许可证的国家和地区将举行分区选拔赛，选出本国或本地区形象大使前往参加总决赛。赛事期间，活动内容丰富，组织管理严密，各国（地区）的选手们将参加城市旅游、亲善、访问、交流及花絮拍摄等项活动，并通过服装展示、才艺表演和现场问答等，最终评选出年度“世界旅游城市形象大使”和各奖项的优胜者。评委团由各国娱乐、时装、影视、音乐、艺术和传媒界的知名人士和成功人士组成。世界旅游城市形象大使年度冠军获得者会获得组委会颁发的奖金，并要游历世界各国为弱势群体儿童公益服务。

世界旅游城市形象大使年度活动连续举办，为业界人士提供与世界文化交流机会；为举办城市文化和旅游产业发展提供强劲支持，以赛事为手段，推广区域旅游资源，创造旅游市场需求，为旅游城市产业走向世界提供平台、通道和捷径。世界旅游城市形象大使举办，是把自然资源和人文内涵结合起来，已从政治和经济活动延伸至社会及文化领域，具有重大象征意义。

活动用市场经济的理论塑造专业性的旅游城市文化推广平台，以市场经济手段运作全新产业文化，同时吸百家之所长，融百家之智慧，尝试赛事新概念和新构想；联合所有相关领域合作伙伴共同实施，打造多元产业链条，形成循环共生、互补多赢；融合众多时尚产业，引领精神消费趋势，创造魅力生活空间，构建和谐社会关系。

世界各国政府机构都在为本国城市文化旅游做宣传推广。为了提高城市的知名度以及如何唤醒当地隐性资源，今天文化旅游已经成为地区经营的重要内容。我们正处在全球竞争的运动场上，世界旅游城市形象大使年度冠军总决赛这样一个世界平台为各地政府提供了千年等一回的历史机遇，为城市及政府打造全新的经营城市理念和城市旅游景区营销战略，同时在竞争中突围，赢得宝贵的势能与资源。

作为世界顶级赛事，世界旅游城市形象大使可信度强，信誉度高，有规范的运作模式和良好的品牌形象。赛事将邀请国际编导团队一流水准倾情制作，顶级时尚赛事是品牌提升形象、树立美誉度的最佳利器；品牌传播与赛事传播的有机结合，可以在传播理念上形成互动价值点，使品牌的内涵和外延得到完美诠释，必将事半功倍。

同时，大赛倡导文旅大使向世界出发，是世界旅游城市形象大使文化活动关注的焦点，是活动极具亮点的环节。所有通过世界旅游城市形象大使年度冠军总决赛选拔出来的文旅大使，她们将肩负起城市文化传播大使的重任、向世界传递和平与友谊、慈善与友爱，一起推动世界的亲善与和平，世界旅游城市形象大使强烈的社会责任感及深厚的城市人文文化，也是该活动在世界舞台上能拥有着巨大的尊重、认可和支持原因所在。在世界旅游城市形象大使中国年度冠军总决赛和全球总决赛的舞台上，世界旅游城市形象大使中国年度冠军总决赛组委会，将力邀世界及中国时尚设计大师打造“世界旅游城市形象大使中华民族服饰时尚盛典”，力争呈现出一场由中国设计师和编导制作堪比“中华时尚盛典”的世界旅游城市形象大使民族时尚大秀，将赛事的舞台和演艺制作推到世界顶尖的高度。

The World Tourism City Image Ambassador event, as a world-class cultural and tourism promotion platform that combines tourism city culture and fashion industry, aims to promote the mutual integration, learning, and reference of regional tourism city cultures around the world. At the same time, it provides an effective promotion platform for the development of regional tourism city industries in various countries, allowing domestic tourism culture to go global and integrating world tourism city culture. Through large-scale international events such as World Tourism City Image Ambassadors, on the one hand, it can intuitively promote the further development of domestic or local tourism industry, and on the other hand, this information platform provides good opportunities for the extension of regional tourism industry; On the other hand, the promotional activities of world tourism city image ambassadors can drive a chain reaction in other industries, especially the fashion industry; Furthermore, as a cultural exchange activity, the World Tourism City Image Ambassador can effectively promote the learning and integration of tourism city cultures between regions through events and parades, which is conducive to the faster, better, sustainable and healthy development of the tourism industry.

The World Tourism City Image Ambassador is a globally recognized top tier cultural event for world-class tourism cities, with influence and dissemination successfully covering multiple countries and regions around the world. Has a high level of recognition and reputation in the world.

Given the widespread popularity and enormous impact of the World Tourism City Image Ambassador selection activity, many cities around the world are actively applying for the World Tourism City Image Ambassador activity, in order to leverage this world-renowned cultural event to expand their influence and visibility, promote local tourism, economy, city, culture, and social development. During the three-month long event, thousands of officials from the World Tourism City Image Ambassador Organization, as well as production and production staff, beauties and accompanying personnel from various countries, news media reporters, sponsor representatives and staff from around the world, and tens of thousands of tourists gathered at the host city. Not only did they directly drive local consumption, but they also showcased the folk culture of the host city to the world through print and television media. This will have an immeasurable impact on expanding the host city's visibility and influence, establishing its image, and driving long-term economic, cultural, and social development.

The annual finals of the World Tourism City Image Ambassador selection are often held in famous tourist and vacation cities around the world. Prior to this, licensed countries and regions will hold regional selection competitions to select their own or local image ambassadors to participate in the finals. During the event, the content of the activities is rich and the organization and management are strict. Participants from various countries (regions) will participate in urban tourism, goodwill, visits, exchanges, and behind the scenes filming activities. Through clothing displays, talent performances, and on-site Q&A, the annual "World Tourism City Image Ambassador" and winners of various awards will be selected. The jury is composed of well-known and successful figures from the entertainment, fashion, film and television, music, art, and media industries of various countries. The annual champion of the World Tourism City Image Ambassador will receive a prize awarded by the organizing committee and will travel to various countries around the world to provide public welfare services for vulnerable groups of children.

The annual event of World Tourism City Image Ambassador is held continuously, providing industry professionals with opportunities for cultural exchange with the world; To provide strong support for the development of urban culture and tourism industry, using competitions as a means to promote regional tourism resources, create tourism market demand, and provide platforms, channels, and shortcuts for the tourism city industry to go global. The World Tourism City Image Ambassador event combines natural resources and cultural connotations, extending from political and economic activities to social and cultural fields, and has significant symbolic significance.

Using the theory of market economy to shape a professional tourism city cultural promotion platform, operating a new industrial culture through market economy means, while absorbing the strengths and wisdom of hundreds of families, and trying new concepts and ideas for competitions; Jointly implement with all relevant partners in various fields, create a diversified industrial chain, and form a circular symbiosis, complementarity and win-win situation; Integrating numerous fashion industries, leading the trend of spiritual consumption, creating charming living spaces, and building harmonious social relationships.

Government agencies around the world are promoting cultural tourism in their respective cities. In order to enhance the city's visibility and awaken local hidden resources, cultural tourism has become an important part of regional management today. We are currently on the global arena of competition, and the World Tourism City Image Ambassador Annual Championship Finals, a global platform, provides governments around the world with a once-in-a-millennium historical opportunity to create new urban management concepts and marketing strategies for urban tourism attractions. At the same time, we are breaking through the competition and winning valuable momentum and resources.

As a world-class event, the image ambassador of World Tourism City has strong credibility, high credibility, standardized operation mode and good brand image. The competition will invite an international directing team to produce with great enthusiasm. Top tier fashion events are the best tool for brands to enhance their image and establish their reputation; The organic combination of brand communication and event communication can form interactive value points in communication concepts, perfectly interpreting the connotation and extension of the brand, which will undoubtedly achieve twice the result with half the effort.

At the same time, the competition advocates cultural and tourism ambassadors to go global, which is the focus of cultural activities for world tourism city image ambassadors and a highlight of the event. All cultural and tourism ambassadors selected through the World Tourism City Image Ambassador Annual Champion Finals will shoulder the responsibility of city cultural communication ambassadors, spreading peace and friendship, charity and friendship to the world, and promoting world goodwill and peace together. The strong sense of social responsibility and profound urban humanistic culture of world tourism city image ambassadors are also the reasons why this event has great respect, recognition and support on the world stage. On the stage of the World Tourism City Image Ambassador China Annual Champion Finals and Global Finals, the Organizing Committee of the World Tourism City Image Ambassador China Annual Champion Finals will invite world and Chinese fashion design masters to create the "World Tourism City Image Ambassador Chinese National Fashion Festival", striving to present a world tourism city image ambassador national fashion show produced by Chinese designers and directors comparable to the "Chinese Fashion Festival", and pushing the stage and performance production of the event to the top of the world.