The Organization of the World Tourism City Image Ambassador Competition is an international organization registered in Singapore. It is a non-governmental, for-profit international cultural exchange organization in the field of tourism city culture, and is the world's first international tourism and cultural organization with tourism city image as its main body. 

AMBASSADOR OF WORLD TOURISM CITY IMAGE (WAMB), with the core concept of "creating a tourism city image", is committed to promoting cultural exchange and economic cooperation among cities around the world, and promoting sustained growth in the tourism industry. The organizational structure focuses on enhancing the attractiveness of tourist cities as international tourist destinations, improving the quality and efficiency of tourist city services, enhancing the brand image of tourist cities, and promoting the coordinated development of tourist cities and regional economy and society. 

The annual event of World Tourism City Image Ambassador under the organizational structure is a global cultural ambassador selection activity for tourism cities. It is a global platform for promoting the image and culture of tourism cities and has gained a good reputation from all sectors of society since entering China in 2017. The organizing organization of the World Tourism City Image Ambassador Competition is the exclusive global copyright agency of the World Tourism City Image Ambassador and also the management organization of this competition.