The exhibition and display activities of the World Tourism City Image Ambassador Platform series are world-class urban cultural events that combine tourism city culture with the fashion industry. The aim is to promote the mutual exchange, learning, and reference of tourism city cultures around the world through exhibitions, displays, and a series of cultural activities.

The following is an explanation of the exhibition activities:

1、 Background and purpose of the event Background:

The Ambassador of the World Tourism City (WAMB) is an international tourism and cultural ambassador selection activity. Since its successful introduction to China in 2017, it has become an important platform for showcasing the charm and cultural allure of Chinese cities.

Purpose: To showcase the unique charm of tourism cities in China and around the world through a series of activities and exhibitions on the World Tourism City Image Ambassador Platform, promote the dissemination and exchange of tourism city culture, and drive the development of the tourism city industry.

2、 Exhibition content Tourism city image display:

Showcasing the natural scenery, cultural landscapes, and historical culture of each participating city, through various forms such as pictures, videos, and VR experiences, allowing the audience to experience the unique charm of each city firsthand. Set up urban cultural exhibition areas to showcase the unique culture, folk customs, handicrafts, etc. of each city, and enhance the audience's understanding and recognition of tourism city culture.

World Tourism City Image Ambassador Showcase:

Showcase the charm of past and current ambassadors of world tourism cities, including their talent performances, image displays, etc., and further promote tourism city culture through their influence. Arrange for ambassadors to interact with the audience, share their travel experiences and cultural insights, and enhance the interactivity and sense of participation in the event.

Exhibition and sales of characteristic products in tourist cities:

Combining exhibitions and exhibitions, holding exhibitions and sales of characteristic products of tourist cities, showcasing and selling local cuisine, handicrafts, souvenirs, etc., to promote tourism consumption and economic development-