On July 8, 2024, after research and decision by the China Committee of World Tourism Ambassadors, it was agreed to serve as a co organizer for the annual series of activities for World Tourism City Ambassadors in China from 2024 to 2026. In a letter to the organizing committee of the World Tourism City Image Ambassador China Annual Championship Finals, the World Cultural and Tourism Image Ambassador China Committee specifically pointed out that it hopes that after receiving this letter, the organizing committee of the World Tourism City Image Ambassador China Annual Championship Finals will strictly follow the principles of fairness, impartiality, and openness, organize the cultural activity carefully, promote Chinese culture and tourism through this activity, establish the brand image of Chinese culture and tourism, and make positive contributions to promoting the development of China's cultural and tourism industry.

Ambassador of the World Tourism City WAMB, abbreviated as "WAMB", is an international tourism city cultural ambassador selection activity and a global platform for promoting tourism city culture. Since entering China in 2017, it has gained a good reputation from all sectors of society. The organizing organization of the World Tourism City Image Ambassador Competition is the brand owning organization of the World Tourism City Image Ambassador and also the management organization of this competition. The Singapore Embassy has issued authoritative certification for the World Tourism City Image Ambassador, and in 2017, the Chinese Embassy in Singapore also signed an endorsement for the event. The competition is highly valued by the government due to its enormous international influence and the high level of attention it receives from the event activities.

On May 20, 2018, WAMB successfully concluded its first press conference in China, with friends and media from all walks of life gathering in Beijing to witness this beautiful event. This conference announced the only hosting organization in China and hosting organizations from all over China.

The theme of the World Tourism City Image Ambassador China Annual Champion Finals is "Explore Colorful China, See Beautiful China", with the slogan of "Colorful World, Harmonious China".

The background of the World Tourism City Image Ambassador China Annual Championships is to better spread the tourism culture of Chinese cities and further strengthen the construction of the "the Belt and Road": "create a cultural platform, improve the level of people to people and cultural exchanges, strengthen cultural exchanges, promote people to people connectivity, cultural tolerance, and foster civil friendship. Focus on working together to build a green Silk Road, a healthy Silk Road, an intellectual Silk Road, and a peaceful Silk Road." In order to promote the development of Chinese national culture and art along the the Belt and Road, the World Tourism City Image Ambassador China's annual series of activities will focus on the culture of Chinese tourism cities, use the stories of people in cities as clues, use "beauty" as a guide, use sophisticated video technology, and have a high degree of interpretation. to present the "beautiful appearance" of a city Regarding the connotation of 'beautiful culture'.

The World Tourism City Image Ambassador is the only top-level city cultural ambassador selection activity in the world that is labeled as a "tourism city". It is known as a world-class tourism city cultural image brand. Since its successful establishment in China, the competition has aimed to build an excellent tourism city culture in China; Driven by cultural innovation; With the aim of promoting the construction of socialist urban culture and the responsibility of promoting social harmony and development. Through the series of tourism city cultural activities on the event platform, the rich tourism city cultural resources, profound urban cultural heritage, and beautiful city image of China on the Belt and Road will be better displayed, and the brand influence of China's tourism cities will be further expanded.

The World Tourism City Image Ambassador event, as a world-class cultural and tourism promotion platform that combines tourism city culture and fashion industry, aims to promote the mutual integration, learning, and reference of regional tourism city cultures around the world. At the same time, it provides an effective promotion platform for the development of regional tourism city industries in various countries, allowing domestic tourism culture to go global and integrating world tourism city culture. Through large-scale international events such as World Tourism City Image Ambassadors, on the one hand, it can intuitively promote the further development of domestic or local tourism industry, and on the other hand, this information platform provides good opportunities for the extension of regional tourism industry; On the other hand, the promotional activities of world tourism city image ambassadors can drive a chain reaction in other industries, especially the fashion industry; Furthermore, as a cultural exchange activity, the World Tourism City Image Ambassador can effectively promote the learning and integration of tourism city cultures between regions through events and parades, which is conducive to the faster, better, sustainable and healthy development of the tourism industry.

The World Tourism City Ambassador is the best bridge for enterprises to enhance their product brand and social image. It can not only build a platform for cooperation with the government, but also promote the development of cooperation between enterprises. Therefore, the World Tourism City Ambassador can promote the development of the tourism industry in the host city, drive the fashion industry and other chain reactions in the host city, strengthen cultural exchanges between tourism cities and regions in China, and create favorable opportunities for the promotion of many Chinese enterprise brands. It is truly an excellent display of China's tourism, culture, vitality, and brand. It is a large-scale cultural feast that integrates culture, tourism, beauty, and fashion.

The World Tourism City Image Ambassador is a globally recognized top tier cultural event for world-class tourism cities, with influence and dissemination successfully covering multiple countries and regions around the world. Has a high level of recognition and reputation in the world.

World Tourism City Ambassador, bringing together tourism city resources from around the world, promoting the exchange of world tourism city culture and resources, and driving the development of world tourism city culture and economy. Since its successful entry into China, its influence and popularity have been increasing.

Given the widespread popularity and enormous impact of the World Tourism City Image Ambassador selection activity, many cities around the world are actively applying for the World Tourism City Image Ambassador activity, in order to leverage this world-renowned cultural event to expand their influence and visibility, promote local tourism, economy, city, culture, and social development. During the three-month long event, thousands of officials from the World Tourism City Image Ambassador Organization, as well as production and production staff, beauties and accompanying personnel from various countries, news media reporters, sponsor representatives and staff from around the world, and tens of thousands of tourists gathered at the host city. Not only did they directly drive local consumption, but they also showcased the folk culture of the host city to the world through print and television media. This will have an immeasurable impact on expanding the host city's visibility and influence, establishing its image, and driving long-term economic, cultural, and social development.

It is understood that the World Tourism City Image Ambassador Organization itself has a relatively fixed group of sponsors, and the television broadcasting rights and program copyrights of the event also bring huge economic benefits to it. At the same time, it also charges varying amounts of hosting fees (usually hundreds of thousands of dollars) to the organizers of the annual selection activities. The organization generally hands over some of its commercial sponsorship rights, advertising and television broadcasting rights, and ticket operation rights in the host country or region to the local organization for commercial and market operations to make up for the hosting expenses. If operated properly, the hosting unit of the venue will generate considerable economic income.

The annual finals of the World Tourism City Image Ambassador selection are often held in famous tourist and vacation cities around the world. Prior to this, licensed countries and regions will hold regional selection competitions to select their own or local image ambassadors to participate in the finals. During the event, the content of the activities is rich and the organization and management are strict. Participants from various countries (regions) will participate in urban tourism, goodwill, visits, exchanges, and behind the scenes filming activities. Through clothing displays, talent performances, and on-site Q&A, the annual "World Tourism City Image Ambassador" and winners of various awards will be selected. The jury is composed of well-known and successful figures from the entertainment, fashion, film and television, music, art, and media industries of various countries. The annual champion of the World Tourism City Image Ambassador will receive a prize awarded by the organizing committee and will travel to various countries around the world to provide public welfare services for vulnerable groups of children.

The competition takes it as its responsibility to promote the cultural economy of tourist cities, integrating the management of tourist cities, the creation of industrial brands, the promotion of tourist cities, and the integration of big vision, big culture, and big tourism, making this event a new window and important platform for the host city to promote the brand of tourist cities; The competition will attract numerous world media and domestic mainstream media to provide on-site tracking and reporting, which will have a profound impact on the development of the host city's tourism industry, attract global capital investment, and accelerate the development of tourism city resources; The unique positioning of the competition has established differentiated characteristics, a cultural and fashion platform linked by tourist cities, and a brand strategy targeting mainstream consumer groups; The World Tourism City Image Ambassador presents a three-dimensional interpretation of the city's characteristics and pillar industries, showcasing the professional style of urban tourism service workers; Integrating exotic cultures, world clothing, and local customs, interpreting the origins of fashion; Rich and diverse behind the scenes, carefully arranged theme activities, and more aesthetic connotations bring endless passion and dynamism.

The annual event of World Tourism City Ambassador China is held continuously in China, providing industry professionals with opportunities for cultural exchange with the world; To provide strong support for the development of China's tourism city industry, promote regional tourism resources through events, create tourism market demand, and provide platforms, channels, and shortcuts for China's tourism city industry to go global. The World Tourism City Image Ambassador held in China combines China's natural resources and cultural connotations, demonstrating that reform and opening up have extended from political and economic activities to social and cultural fields, and has significant symbolic significance.

The competition introduces the ideas of big vision, big culture, big tourism, and managing tourist cities, creating industrial brand names, and expanding the scope of activities; Compatible with the professional connotation of beauty pageants and the cultural brand concept of tourist cities, the content is rich and colorful; Integrating exotic culture, world clothing, and folk customs, interpreting fashion trends.

The competition uses the theory of market economy to shape a professional tourism city cultural promotion platform, operates a new industrial culture through market economy means, and at the same time draws on the strengths of hundreds of families, integrates their wisdom, and attempts new concepts and ideas for the competition; Jointly implement with all relevant partners in various fields, create a diversified industrial chain, and form a circular symbiosis, complementarity and win-win situation; Integrating numerous fashion industries, leading the trend of spiritual consumption, creating charming living spaces, and building harmonious social relationships.

The competition is supported by the host government and has unlimited business opportunities. Unlike other beauty pageants and modeling competitions, the World Tourism City Ambassador provides a promotional platform for the local tourism industry, which is relatively easy to obtain government support and brings unlimited business opportunities. The image ambassador of a world tourism city has significant characteristics such as wide coverage, long-lasting activity cycle, and far-reaching effects. The competition lasted for six months, with ample time to operate the event. The cultural industry is the last sunrise industry of the 21st century, and now more and more cultural activities are attracting people's attention. The social and economic benefits played by the ambassadors of world tourist cities are becoming increasingly significant. The event culture industry is an industry that does not need fixed assets investment and will not cause product backlog.

Government agencies around the world are promoting cultural tourism in their respective cities. In order to enhance the city's visibility and awaken local hidden resources, cultural tourism has become an important part of regional management today. We are currently on the global arena of competition, and the World Tourism City Image Ambassador Annual Championship Finals, a global platform, provides governments around the world with a once-in-a-millennium historical opportunity to create new urban management concepts and marketing strategies for urban tourism attractions. At the same time, we are breaking through the competition and winning valuable momentum and resources.

The huge commercial potential brought by the sensational effect of the Golden Event, as a mature global event, is promoted and hyped up through various forms such as newspapers, television, the internet, DM advertisements, posters, live broadcasts, etc. during the event, making it an unprecedented fashion event. Its shocking appeal will be visible to the entire region and attract social attention, and have an immeasurable effect on the establishment of corporate image, brand awareness, and reputation improvement. The brand image of the enterprise and the charm of the competition activities complement each other. The charm of the competition and the industry characteristics of the sponsoring enterprise, combined with clever operation and promotion, will undoubtedly attract the attention of many consumers and create unlimited commercial potential.

As a world-class event, the image ambassador of World Tourism City has strong credibility, high credibility, standardized operation mode and good brand image. The competition will invite an international directing team to produce with great enthusiasm. Top tier fashion events are the best tool for brands to enhance their image and establish their reputation; The organic combination of brand communication and event communication can form interactive value points in communication concepts, perfectly interpreting the connotation and extension of the brand, which will undoubtedly achieve twice the result with half the effort.

At the same time, the competition advocates cultural and tourism ambassadors to set out to the world. Cultural and tourism ambassadors named after cultural and tourism activities, including cultural and tourism charity ambassadors, cultural and tourism peace ambassadors, cultural and tourism image ambassadors, cultural and tourism friendship ambassadors, cultural and tourism patriotic ambassadors, etc., are the focus of cultural activities for world tourism city image ambassadors and are a highlight of the event. All cultural and tourism ambassadors selected through the World Tourism City Image Ambassador Annual Champion Finals will shoulder the responsibility of city cultural communication ambassadors, spreading peace and friendship, charity and friendship to the world, and promoting world goodwill and peace together. The strong sense of social responsibility and profound urban humanistic culture of world tourism city image ambassadors are also the reasons why this event has great respect, recognition and support on the world stage. On the stage of the World Tourism City Image Ambassador China Annual Champion Finals and Global Finals, the Organizing Committee of the World Tourism City Image Ambassador China Annual Champion Finals will invite world and Chinese fashion design masters to create the "World Tourism City Image Ambassador Chinese National Fashion Festival", striving to present a world tourism city image ambassador national fashion show produced by Chinese designers and directors comparable to the "Chinese Fashion Festival", and pushing the stage and performance production of the event to the top of the world.