1、 Background of establishment

In recent years, the cultural and tourism industry has flourished and has become one of the important pillars of the economy. However, on the international stage, the popularity and influence of cultural and tourism brands still need to be improved. To this end, the China Committee of World Cultural and Tourism Image Ambassadors has been established. Promote exchanges and cooperation between China and countries around the world in the field of culture and tourism, and promote cultural and tourism industry diversity and mutual learning of civilizations. And hold a high-level selection event for world cultural and tourism image ambassadors, selecting and cultivating a group of world cultural and tourism image ambassadors with international perspectives, cultural literacy, and professional skills, showcasing the unique charm and rich connotation of Chinese cultural and tourism to the world.

2、 Committee Purpose

Enhancing International Influence: By selecting and promoting global cultural and tourism ambassadors, we aim to increase the visibility and reputation of Chinese cultural and tourism brands in the international market.

Promote cultural exchange: Promote exchanges and cooperation between China and countries around the world in the field of culture and tourism, and promote cultural diversity and mutual learning of civilizations.

Exploring cultural and tourism resources: Deeply exploring and showcasing China's rich cultural and tourism resources, promoting innovation and development of the cultural and tourism industry.

Cultivate professional talents: Select and cultivate a group of cultural and tourism ambassadors with international perspectives, cultural literacy, and professional skills to provide talent support for the sustainable development of the cultural and tourism industry.

3、 Main tasks

Organize a selection event for world cultural and tourism image ambassadors: establish selection criteria and procedures, organize nationwide selection activities for world cultural and tourism image ambassadors, and recommend outstanding contestants to participate in the global selection of world cultural and tourism image ambassadors.

Carry out cultural and tourism promotion: Utilize various channels and platforms to promote and advertise Chinese cultural and tourism brands, and enhance the international influence of Chinese cultural and tourism.

Promote cooperation in the cultural and tourism industry: Promote exchanges and cooperation between China and countries around the world in the cultural and tourism field, jointly develop the cultural and tourism market, and promote the prosperity and development of the cultural and tourism industry.

Training cultural and tourism professionals: Organize cultural and tourism ambassador training activities to enhance their professional competence and comprehensive abilities, providing strong support for the sustainable development of the cultural and tourism industry.

4、 Future prospects

The establishment of the China Committee of World Cultural and Tourism Ambassadors marks an important step forward in the internationalization process of China's cultural and tourism industry. We firmly believe that under the leadership of the committee and through the joint efforts of colleagues in the national cultural and tourism industry, Chinese cultural and tourism brands will surely shine brighter on the international stage and make positive contributions to promoting the prosperity and development of the global cultural and tourism industry.

Finally, let us work hand in hand to promote the internationalization of China's cultural and tourism industry, and contribute our wisdom and strength to the great rejuvenation of the Chinese nation!

Date of establishment: July 5, 2024 Location of establishment: Chongqing, China

WAMB Integrated Media Center