On September 16, 2024 (Beijing), Chuxintang Culture announced that it had officially signed a contract with the China Organizing Committee for the World Tourism City Image Ambassador, becoming the official partner of the Beijing division of the competition. This cooperation marks a solid step forward for Chuxintang Culture in promoting the dissemination of excellent traditional Chinese culture and promoting the integrated development of cultural tourism.

The World Tourism City Ambassador (WAMB) is a global cultural ambassador selection activity for tourism cities. Founded in Singapore in 2016, WAMB has been committed to building excellent tourism city culture in China since the successful introduction of copyright in 2017; Driven by cultural innovation; With the aim of promoting the construction of socialist urban culture and the responsibility of promoting social harmony and development.

The successful signing of the World Tourism City Image Ambassador China Beijing Zone by Chuxintang Culture aims to showcase Beijing's unique urban charm and cultural connotations to the world by selecting representative and influential image ambassadors from the Beijing region.

Chuxintang Culture, as a company with rich experience and outstanding achievements in cultural creativity, consulting planning, and exhibition display, has always been committed to the inheritance and innovation of excellent traditional Chinese culture. In this cooperation with the World Tourism City Image Ambassador Competition, Chuxintang Culture will fully leverage its advantages by carefully planning and organizing a series of rich and colorful cultural activities and event promotions, and deeply exploring and showcasing Beijing's unique tourism resources and cultural charm.

As the official partner of the Beijing competition area, Chuxintang Culture will be responsible for the recruitment, training, selection, and promotion of athletes in the Beijing competition area. Chuxintang Culture will rely on its strong creative team and rich resource network to provide comprehensive support and assistance to contestants, helping them stand out in the competition and become excellent representatives of Beijing and even China's tourism culture.

Chuxintang Culture stated that this cooperation is not only an important affirmation of the company's strength, but also an important opportunity to promote the dissemination of excellent traditional Chinese culture and promote the integrated development of cultural tourism. Chuxintang Culture will work together with the organizing committee of the World Tourism City Image Ambassador Competition to create a splendid cultural feast, showcasing Beijing's unique urban charm and cultural connotations to the world.

In the future, Chuxintang Culture will continue to adhere to the concept of "taking cultural innovation as the driving force and promoting the integrated development of cultural tourism as its own responsibility", constantly exploring and innovating cultural tourism promotion models, and contributing more wisdom and strength to the inheritance and innovation of excellent traditional Chinese culture and the prosperity and development of the cultural tourism industry.

China's Chief Legal Strategic Cooperation Institution: Shanghai Jianwei (Chongqing) Law Firm

WAMB Integrated Media Center