On September 18, 2024, Beijing, after research and decision by the China Organizing Committee for World Tourism City Image Ambassadors, renowned producer Yuan Fang was officially appointed as the Chairman of the China Beijing Organizing Committee for World Tourism City Image Ambassadors. This appointment is not only a recognition of Yuan Fang's outstanding contributions in the field of culture and art, but also another milestone in her years of dedication to promoting cultural tourism exchanges and international cooperation.

As the World Tourism City Image Ambassador and Chairman of the Beijing Organizing Committee, Yuan Fang will bring her rich experience and innovative thinking in the field of culture and art into the field of tourism promotion. She said, "Culture and tourism are closely connected. Tourism is not only a physical migration, but also a spiritual touch. I will use my advantages in culture and art, combined with Beijing's profound historical and cultural heritage and unique tourism resources, to create a series of cultural and tourism promotion activities with international influence, so that friends from all over the world can better understand and fall in love with Beijing through our World Tourism City Ambassador platform

The World Tourism City Ambassador (WAMB) was founded in Singapore in 2016 and successfully introduced its copyright to China in 2017. The competition aims to showcase the unique charm and style of each tourist city to the world by selecting representative and influential tourism ambassadors. As the capital and historical and cultural city of China, Beijing has abundant tourism resources and profound cultural heritage. The addition of Yuan Fang will undoubtedly inject new vitality and creativity into the competition, promoting the internationalization process of Beijing's tourism brands.

In the future, Yuan Fang will work together with all members of the Beijing Organizing Committee, the World Tourism City Image Ambassador, to jointly plan and implement a series of colorful tourism promotion activities. They will showcase Beijing's tourism resources and cultural characteristics from all angles and perspectives through a combination of online and offline methods, attracting more domestic and foreign tourists to experience the unique charm of Beijing. At the same time, they will actively seek cooperation and exchanges with international tourism organizations to promote the international development of Beijing's tourism industry.

We firmly believe that under the leadership of Yuan Fang, the Beijing region of China, the ambassador of the world tourism city image, will achieve even more brilliant achievements and make new and greater contributions to promoting the prosperous development of China's tourism industry.

WAM Integrated Media Center