On September 18, 2024, in Chongqing, Shanyuan Haige (Chongqing) Film and Television Culture Co., Ltd. announced a strategic cooperation with the organizing committee of the World Tourism City Image Ambassador Global Finals, jointly committed to promoting China's rich tourism resources and profound cultural heritage to the world. This cooperation marks a strong alliance between the two sides in the field of cultural tourism promotion, and will embark on a new journey of international cultural exchange. Shanyuan Haige (Chongqing) Film and Television Culture Co., Ltd. has been committed to deepening the cultural and artistic industry since its establishment. With a unique perspective and creativity, it has created a series of influential cultural projects. The company not only has rich experience in film and television production, but also actively participates in the dissemination and promotion of tourism culture, committed to presenting China's beautiful image to the world.

The World Tourism City Ambassador Global Finals, as a globally influential event, was founded in Singapore in 2016 with the aim of "spreading tourism city culture and promoting world tourism exchange and cooperation". It provides an important platform for global tourism cities to showcase their charm. The competition gathers outstanding athletes from all over the world, showcasing the unique charm and cultural appeal of various tourist cities to the world through talent shows, cultural exchanges, and other forms.

In this cooperation, Shanyuan Haige Culture will fully leverage its advantages in film and television production and cultural dissemination, providing comprehensive support for the global finals of the World Tourism City Image Ambassador. Both sides will jointly plan and implement a series of exciting cultural tourism promotion activities, showcasing China's natural scenery, historical relics, folk customs, and achievements in modernization to the world through various channels such as images, texts, and the internet.

During the cooperation period, Shanyuan Haige Culture will also work together with the World Tourism City Image Ambassador Global Finals Organizing Committee to organize a series of cultural exchange activities, inviting well-known cultural scholars, tourism experts, and media figures from home and abroad to participate, jointly explore the inheritance and innovation of Chinese tourism culture, and promote the internationalization process of Chinese tourism culture.

Hu Jian, Chairman of Shanyuan Haige (Chongqing) Film and Television Culture Co., Ltd., said, "We are very pleased to have reached a strategic cooperation with the organizing committee of the World Tourism City Image Ambassador Global Finals. This will be another important opportunity for us to promote Chinese tourism culture to the world. We believe that through the joint efforts of both sides, more people will understand and fall in love with this beautiful land of China

The organizing committee of the World Tourism City Image Ambassador Global Finals is also looking forward to this cooperation. They said, "The strength of Shanyuan Haige Culture in cultural dissemination and film and television production is evident to all. We believe that our cooperation with them will inject new vitality and creativity into our competition, allowing more people to understand and feel China's unique charm through our platform

Looking ahead to the future, the Shanyuan Haige Culture and World Tourism City Image Ambassador Global Finals Organizing Committee will work hand in hand to promote the internationalization of Chinese tourism culture, allowing the world to see a more colorful, open, and confident China.

WAMB Integrated Media Center