On September 17, 2024, on the occasion of the Mid Autumn Festival, Midi, the World Tourism City Image Ambassador of Chongqing, China's cultural tourism recommender, Internet celebrity China-Chic Goddess, and tourism talent, dressed in classical clothes on the streets of Chongqing, incarnated as "Chang'e Flying to the Moon", and attracted the attention of street tourists.

As an excellent cultural and tourism recommender, Mi Di is always enthusiastic about recommending the cultural and tourism industry in his hometown. Midi, who was reunited with his relatives at home, did not forget his job. Combining the theme of the Mid-Autumn Festival, he planned and took a series of Mid-Autumn Festival photos to further recommend Chongqing's cultural and tourism industry.

Mid-Autumn Festival, also known as "Moon Festival", "Autumn Festival", "Mid Autumn Festival", "August Festival", "August Meeting", "Moon Chasing Festival", "Moon Playing Festival", "Moon Worship Festival", "Daughter's Day", and "Reunion Festival", is a traditional festival popular among many ethnic groups in China. It is on the 15th day of the eighth month of the lunar calendar. Since it is just half of the third autumn, it gets its name. It is also known as the four traditional festivals in China together with the Spring Festival, the Tomb Sweeping Day, and the Loong Boat Festival.

The Mid-Autumn Festival originated from the ancestors' worship of the celestial phenomena and evolved from the worship of the moon on the autumn eve in ancient times. It is a festival formed by the combination of various customs such as the son of heaven, the autumn society, the moon watching, and the legend of the moon palace.

The Mid-Autumn Festival originated in the Pre Qin Dynasty, popularized in the Han Dynasty, shaped in the Tang Dynasty, officially established in the Northern Song Dynasty, and prevailed after the Song Dynasty. During the Ming and Qing Dynasties, the Mid-Autumn Festival was as famous as the Spring Festival, becoming the second largest traditional festival in China after the Spring Festival.

On January 1, 2008, Mid-Autumn Festival was listed as a national legal holiday by the State Council. Since ancient times, Mid-Autumn Festival has had folk customs such as offering sacrifices to the moon, appreciating the moon, eating moon cakes, watching lanterns, appreciating osmanthus flowers, and drinking osmanthus wine. On this basis, various festivals such as "selling rabbit masters", "planting Mid Autumn Festival", "dancing fire dragons", and "walking the moon" have gradually developed in various regions.

The Mid-Autumn Festival has evolved and transferred several times through thousands of years of inheritance, and contains extensive and profound Chinese excellent traditional culture. The ancient etiquette and customs, as well as numerous myths and legends, such as Chang'e flying to the moon, Wu Gang attacking Guangxi, and Emperor Ming of the Tang Dynasty visiting the moon palace, have enriched the Mid-Autumn Festival. Literati left many poems and articles, and finally, the spirit of "family reunion" has become the main cultural connotation of the Mid-Autumn Festival. The Mid-Autumn Festival symbolizes the reunion of people with the full moon. In order to express our yearning for our hometown and relatives, we hope for harvest and happiness and become a rich, colorful and precious cultural heritage.

On May 20, 2006, the Mid-Autumn Festival was included in the first batch of national intangible cultural heritage lists by the State Council. In addition to China, Mid-Autumn Festival is also popular in Japan, the Korean Peninsula, Southeast Asia and other regions.

Combining the legend of the Mid-Autumn Festival, Midi incarnates as "Chang'e Flying to the Moon", which is a cultural travel recommendation way to perfectly display the theme of the Mid-Autumn Festival and oriental beauty. Chang'e Flying to the Moon is an ancient Chinese mythological legend that tells the story of Chang'e being forced by Pang Meng. Helpless, she ate an elixir of immortality given to her husband Hou Yi by the Queen Mother of the West and flew to the Moon Palace.

The myth of "Chang'e Flying to the Moon" originated from the worship of stars by ancient people, and according to existing written records, it first appeared in ancient books such as "Huainanzi" in the Western Han Dynasty. According to ancient books, Chang'e stole the elixir of immortality that her husband Yi had obtained from the Queen Mother of the West, and flew into the Moon Palace, turning into a toad pounding medicine. In the annotation of "Huainanzi" by Gao Xun of the Eastern Han Dynasty, it is said that Chang'e was the wife of Yi. It is said that Yi's wife's name was Heng'e. Due to the taboo of Emperor Liu Heng during the Han Dynasty, her name was later changed to Chang'e.

According to Midi, the incarnation of "Chang'e Flying to the Moon" is a way to recommend the cultural tourism industry of Chongqing, China, to the world through its own image display in the way of Mid-Autumn Festival theme activities. It is also an external form of spreading the excellent traditional culture of China. I hope more people can learn more about the excellent traditional culture of China.

Zhang Rui, the Godfather of the Organizing Committee for the China Annual Champions Finals and the World Tourism City Image Ambassador, said that during the Mid Autumn Festival, Mi Di did not forget her identity as a cultural and tourism recommendation officer, which is a manifestation of her professionalism. She showcased excellent traditional Chinese culture to everyone through the "Chang'e Flying to the Moon" promotional photo, which is a model for cultural and tourism recommendation officers to learn from. She hopes that Mi Di will work harder to recommend the cultural and tourism industry of her hometown to the world in her future work.

Chief Legal Strategic Cooperation Institution in China: Shanghai Jianwei (Chongqing) Law Firm

WAMB Integrated Media Center