1、 Overview

The Ambassador of World Tourism City Image (WAMB) is an international cultural ambassador selection activity for tourism cities, serving as a global platform for promoting tourism city culture. Since its introduction from Singapore to China in 2017, this event has become an important platform to showcase the charm and cultural allure of Chinese cities, aiming to promote cultural exchange and cooperation among tourist cities around the world, and spread the dream of peace.

2、 Background and significance of the event

Background: Since its entry into China, the World Tourism City Image Ambassador Competition has gained a good reputation from various sectors of society. Its organizational structure is the brand owner of the World Tourism City Image Ambassador and also the management organization of this event.

Meaning: As a world-class urban cultural tourism promotion platform that combines tourism city culture and fashion industry, this event aims to promote the mutual integration, learning, and reference of world regional tourism city cultures, while providing an effective promotion platform for the development of regional tourism city industries in various countries. Through a series of tourism city cultural activities on the event platform, China's rich tourism city cultural resources, profound urban cultural heritage, and beautiful city image can be better showcased, further expanding the brand influence of China's tourism cities.

3、 Activity content and format

Event content: The World Tourism City Image Ambassador Competition includes two categories: individual and team competitions, covering multiple fields such as model shows, dance, culture, and ethnicity. Contestants showcase their talents and talents through exciting performances, competing for honors and awards.

Activity format:

Audition: Hold auditions in various regions to select outstanding contestants for the semi-finals.

Finals and semi-finals: Select the final champion through multiple rounds of competition. The finals are often held in major tourist cities in China and showcased to global audiences through television broadcasts and online live broadcasts.

Theme activities: Combining local tourism resources and cultural characteristics, hold a series of theme activities, such as cultural tourism festivals, city image exhibitions, etc.

4、 Impact and effectiveness

Enhancing city visibility: Through the hosting of the World Tourism City Image Ambassador Competition, the visibility and reputation of each participating city have been significantly improved.

Promoting the development of cultural tourism industry: The hosting of events has brought new opportunities and momentum to the local cultural tourism industry, promoting the development and utilization of tourism resources.

Strengthening international exchanges and cooperation: The event platform promotes exchanges and cooperation between tourist cities around the world, providing strong support for the international development of the cultural tourism industry.

The World Tourism City Image Ambassador Competition is an important international event that showcases the unique charm and cultural heritage of each participating city. It can better promote cultural exchange and cooperation among world tourism cities, injecting new vitality into the development of the cultural tourism industry.