The Ambassador of World Tourism City Image (WAMB) is an international tourism and cultural ambassador selection activity aimed at promoting mutual exchange and cooperation in tourism culture among countries, showcasing the unique charm and style of tourist cities. Since its successful introduction to China in 2017, this event has become an important platform for showcasing the charm and cultural allure of Chinese cities.

first. Composition of the Expert Think Tank for World Tourism City Image Ambassadors

1. Tourism industry experts:

These experts have profound professional knowledge and rich practical experience in fields such as tourism management, tourism planning, and tourism marketing. They can provide professional advice and guidance on tourism city promotion, tourism resource development, tourism market trends, and other aspects for the World Tourism City Image Ambassador campaign.

2. Tourism and hotel management experts:

These experts have a profound theoretical foundation and rich practical experience in strategic planning, marketing, hotel management, and other aspects of the tourism industry, and can provide professional guidance for events on shaping tourism city brands, optimizing tourism services, and other aspects.

3. Cultural Studies and Communication Scholars:

Given that the World Tourism City Ambassador campaign aims to spread the cultural charm of tourist cities, cultural research and communication scholars will play a key role. They are responsible for deeply exploring the cultural connotations of tourist cities, extracting cultural essence, and showcasing these unique cultural resources to the world through effective communication methods. By telling cultural stories and incorporating cultural elements, enhance the brand image and cultural appeal of tourist cities.

4. International Relations and Diplomacy Experts:

In international activities, international relations and diplomacy experts can assist in handling sensitive issues in cross-border cooperation and cultural exchange, and promote friendly exchanges between countries. They are able to provide analysis and suggestions on the international political and economic situation, foreign policy, and other aspects for the event, ensuring its smooth implementation and achieving the expected results.

5. Media and PR experts:

Media and public relations experts play an important role in the promotion and publicity of events. They are responsible for formulating media strategies, writing press releases, organizing press conferences, etc., expanding the influence of activities through media channels, and enhancing the visibility and reputation of tourist cities.

6. Fashion and Aesthetics Experts:

As an important platform for showcasing the image of tourist cities, the World Tourism City Ambassador event also relies on the participation of fashion and aesthetic experts. They are responsible for guiding the image design and talent display of the contestants, ensuring the professionalism and viewing value of the event.

7. Legal and Compliance Experts:

Legal and compliance experts are responsible for reviewing the various rules, regulations, and operational procedures of the activity to ensure its legality and compliance. They can provide legal consulting services to resolve legal disputes and risk issues that may arise during the event.

Secondly, expert think tanks

Professional evaluation: Conduct a professional evaluation of the comprehensive quality of the participants to ensure the fairness and authority of the selection results.

Strategic guidance: Provide strategic guidance and suggestions for events and activities, offer suggestions for improving the reputation of participating host cities, and expand the influence of events.

Resource integration: Integrate resources from all parties, promote international exchanges and cooperation, and provide strong support for the development of tourist cities.