The Ambassador of World Tourism City Image (WAMB) is an international tourism and cultural ambassador selection event aimed at promoting mutual exchange and cooperation in tourism culture among countries, as well as disseminating tourism culture. Since its successful introduction from Singapore to China in 2017, this event has become an important platform for showcasing the charm and cultural allure of Chinese cities. The cultural and tourism promotion of the World Tourism City Image Ambassador is an important component of this event, showcasing tourism resources and cultural charm from around the world through a series of cultural exhibitions and interactive experience projects.

In the process of cultural and tourism promotion, ambassadors of world tourist cities will personally take the lead, using their enthusiasm and professional knowledge to introduce friends from all over the world to the history, culture, natural scenery, and culinary features of each place. This promotion method is not only intuitive and vivid, but also can deepen people's understanding and love for local culture.

Specific cultural and tourism promotion activities include the following aspects:

Cultural Exhibition: Through exhibitions, performances, and other forms, showcasing local historical and cultural heritage, folk customs, artistic performances, etc., allowing tourists to experience the unique charm of local culture while appreciating it.

Interactive experience: Set up various interactive experience projects, such as handicraft production, traditional clothing fitting, intangible cultural heritage experience, etc., to allow tourists to personally experience the unique charm of local culture.

Food promotion: Introduce local food specialties, hold food festivals and other activities to allow tourists to taste authentic local cuisine and understand local food culture.

Recommended tourist routes: Design and recommend distinctive tourist routes based on local tourism resources, allowing tourists to gain a deeper understanding of the local history, culture, and natural scenery during their travels.

In addition, the cultural and tourism promotion of the World Tourism City Image Ambassador also emphasizes the application of innovation and technology. For example, by utilizing modern technologies such as virtual reality (VR) and augmented reality (AR), immersive interactive experience scenes can be created, allowing tourists to experience the unique charm of the local area firsthand.

Overall, the cultural and tourism promotion of world tourism city image ambassadors is a comprehensive activity that integrates cultural exhibitions, interactive experiences, food promotion, and tourism route recommendations. It not only helps to enhance the visibility and reputation of local tourist cities, but also promotes the development and prosperity of the local cultural and tourism industry.