On September 23, 2024 (Beijing), Beijing Suya Health Management Co., Ltd. collaborated with the World Tourism City Image Ambassador China Organizing Committee to recommend "Hospitality Shandong" to the world. This cooperation aims to leverage the international influence of the World Tourism City Image Ambassador IP to convey Shandong's rich cultural and tourism resources, profound cultural heritage, and unique "hospitality" culture to global audiences, further promoting the international development of Shandong's cultural tourism industry.

Beijing Suya Health Management Co., Ltd., as a leader in the health field, has always been committed to improving the quality of people's healthy lives. This cross-border cooperation is Su Ya Health's active support and contribution to the cultural tourism industry while promoting the concept of healthy living. The company leader stated, "Shandong not only boasts beautiful natural scenery and rich historical relics, but also enjoys a reputation both domestically and internationally for its cultural brand of 'Hospitality Shandong'. We hope to collaborate with ambassadors of world tourism cities to enable more people to understand Shandong and experience its unique charm

As an internationally renowned tourism and cultural ambassador selection activity, the World Tourism City Image Ambassador has a global influence. This collaboration will select representative and influential tourism ambassadors to showcase Shandong's "hospitality" culture and rich tourism resources to the world through their perspectives and experiences. These ambassadors will go deep into various parts of Shandong, personally experience the local customs, food culture, historical relics, etc., and share their observations and feelings with global audiences through various channels.

As the core brand of cultural tourism in Shandong, "Hospitality Shandong" has been deeply loved by domestic and foreign tourists since its launch. It not only represents the hospitality and honesty of the people of Shandong, but also embodies the profound cultural heritage and unique leisure and vacation charm of Shandong. This cooperation will leverage the international communication power of the World Tourism City Image Ambassador to further enhance the visibility and reputation of the "Hospitality Shandong" brand, attracting more domestic and foreign tourists to come to Shandong for sightseeing, leisure and vacation.

The cooperation between Beijing Suya Health and the World Tourism City Image Ambassador China Organizing Committee is not only an attempt at cross-border integration, but also a positive support and promotion of Shandong's cultural tourism industry. I believe that with the joint efforts of both sides, the golden signboard of "Hospitality Shandong" will shine even brighter, injecting new vitality and momentum into the development of the tourism industry in Shandong and even in China.

Chief Legal Officer of China: Shanghai Jianwei (Chongqing) Law Firm

WAMB Integrated Media Center