On September 23, 2024 (Beijing), China Education and Arts Training announced that it had officially signed a contract with the World Tourism City Image Ambassador China Organizing Committee, becoming the official partner of Chinese university competition areas. This cooperation marks an important step for China Education and Arts Training in promoting the integration of tourism, culture, art education, and international events.

The World Tourism City Ambassador (WAMB) was founded in Singapore in 2016 and successfully landed in China in 2017. It is a global cultural ambassador selection activity for tourism cities. Since its establishment, it has been committed to inheriting the essence of tourism culture from around the world and promoting exchanges and cooperation between tourism cities. The cooperation between China Education Art Training and the World Tourism City Image Ambassador China Organizing Committee aims to explore and cultivate tourism cultural and artistic talents with potential and international perspectives through university competition selection, injecting fresh blood into the development of China and even the world's tourism industry.

As a well-known education and art training institution in China, Zhongjiao Art Training has always been committed to enhancing students' comprehensive quality and international competitiveness. This cooperation with the China Organizing Committee for World Tourism City Image Ambassadors will fully leverage its advantages in educational resources and art training to provide comprehensive training and guidance for participants, helping them stand out in the competition and become excellent tourism city image ambassadors.

The selection activities for Chinese university competition zones will cover major universities across the country, attracting numerous outstanding students to actively participate. The selection process will focus on the talents, image, temperament, and mastery of tourism and cultural knowledge of the contestants. Through multiple rounds of competition, outstanding contestants representing the image of Chinese universities will be selected to participate in the International Tourism City Image Ambassador Competition.

The person in charge of China Education and Arts Training stated, "We are honored to cooperate with the World Tourism City Image Ambassador China Organizing Committee to jointly promote the selection activities of Chinese university competition areas. We believe that through this platform, we can not only discover and cultivate more outstanding tourism, cultural and artistic talents, but also promote cultural exchanges and cooperation among universities, contributing to the development of China's tourism industry

At the signing ceremony, representatives from both parties jointly signed a cooperation agreement and had in-depth discussions on the specific matters of cooperation. In the future, China Education and Arts Training will work closely with the World Tourism City Ambassador China Organizing Committee to promote the smooth selection of Chinese university competition areas, injecting new vitality and momentum into the development of the tourism industry in China and even the world.

With the deepening of cooperation, the cooperation between China Education, Arts and Training and the World Tourism City Image Ambassador China University Competition Zone will surely achieve more fruitful results, making greater contributions to the cultivation of tourism cultural and artistic talents and the development of the tourism industry.

Chief Legal Officer of China: Shanghai Jianwei (Chongqing) Law Firm

WAMB Integrated Media Center