The World Tourism City Ambassador Study Tour is an important activity aimed at promoting cultural exchange and cooperation among world tourism cities.

The following is an explanation of the activity:

1、 Background and purpose of the event

The World Tourism City Ambassador (WAMB) is an international cultural ambassador selection activity for tourism cities. Since its establishment in Singapore in 2016, it has had a wide impact worldwide. The event aims to build an excellent tourism city culture in China, with cultural innovation as the driving force and the promotion of urban cultural construction as the purpose, aiming to promote mutual exchange and cooperation among tourism cities in various countries and spread the dream of peace. As an important component of this activity, study tours provide a bridge for in-depth communication between participants and tourist cities.

2、 Content of Study Tour Exchange

cultural exchange:

Contestants will have the opportunity to visit tourist cities in different countries, experiencing local cultural customs, historical sites, and natural landscapes firsthand.

By interacting with local residents, we can gain a deeper understanding of the connotations and characteristics of different cultures, and enhance mutual understanding and respect.

Academic research:

Organize special seminars or lectures, invite experts and scholars in the tourism field to conduct in-depth discussions on cultural construction and tourism development strategies of tourist cities.

Contestants can express their opinions on what they have seen and heard, and engage in academic exchanges with peers.

On site inspection:

Arrange visits to local tourist attractions, museums, cultural sites, etc., allowing contestants to personally experience the unique charm of tourist cities.

Through on-site inspections, deepen understanding and recognition of the culture of tourist cities.

Skill Enhancement:

Provide professional training and guidance to help contestants improve their language expression, image display, cultural exchange and other abilities.

Through study tours and exchanges, athletes can continuously grow and improve in practice.

3、 The significance of study tours and exchanges

Promoting cultural exchange and understanding:

Study tours and exchanges provide a platform for cultural exchange between tourist cities from different countries, which helps to enhance mutual understanding and friendship.

Through personal experience and interactive communication, contestants can gain a deeper understanding of the unique features of different cultures, promoting cultural diversity and inclusivity.

Promote the development of tourist cities:

Study tours and exchanges can help enhance the visibility and reputation of tourist cities, attracting more tourists to come for sightseeing and tourism.

Through communication and learning, tourist cities can learn from the successful experiences and development models of other cities, and promote the development of their own tourism industry.

Cultivate international talents:

The study tour provides valuable international perspectives and cross-cultural communication experiences for participants, which helps cultivate talents with international competitiveness and cross-cultural communication skills.

These talents will become an important force in promoting the development of tourism cities in the future.

4、 Future prospects

With the continuous deepening of globalization and the rapid development of the tourism industry, the study tours and exchange activities of world tourism city ambassadors will receive increasing attention and focus. In the future, this event will continue to deepen cooperation and exchanges with tourist cities in various countries, and promote the implementation of more innovative and influential cultural exchange projects. At the same time, we will strengthen cooperation and connections with the International Tourism Organization to jointly promote the prosperity and development of the global tourism industry.