On September 21, 2024, the organizing committee of the World Tourism City Image Ambassador China Annual Championship Finals reached a strategic cooperation with Yunnan Zhiyule Cultural Development Co., Ltd. for the exclusive copyright of Yang Liping's "Spring Festival" world tour series.

Both parties aim to build a global excellent city culture and tourism brand; Driven by cultural innovation; With the aim of promoting the construction of socialist urban culture and the responsibility of promoting social harmony and development.

Both parties will showcase China's rich urban culture and tourism resources, profound urban culture and historical heritage, and beautiful urban image through a series of urban cultural and tourism activities on the platform, further expanding the influence of Chinese culture and tourism brands.

Zhang Rui, Director of the Organizing Committee for the World Tourism City Image Ambassador China Annual Champions Finals, Deputy Director of the Organizing Committee for the World Tourism City Image Ambassador China Annual Champions Finals, and Chairman of the Southwest Region Organizing Committee, signed a strategic cooperation statement with Yunnan Zhiyule Cultural Development Co., Ltd. on behalf of the Organizing Committee for the World Tourism City Image Ambassador China Annual Champions Finals and the Organizing Committee for the World Tourism City Image Ambassador Southwest China Annual Champions Finals.

As an internationally renowned performance brand, Yang Liping's "Spring Festival" has repeatedly received praise from various sectors of society. The strong alliance with the World Tourism City Image Ambassador Platform is a concrete manifestation of the deep integration of the cultural and tourism industry. At that time, the series of activities jointly carried out by the two sides will further promote the exchange and development of the cultural and tourism industry.

China's Chief Legal Strategic Cooperation Institution: Shanghai Jianwei (Chongqing) Law Firm

WAMB Integrated Media Center