On October 26, 2024, Li Fangfang, a well-known cultural and tourism blogger and fashion internet celebrity, was hired by the organizing committee of the China Annual Champion Finals as the World Tourism City Image Ambassador and officially appointed as the Cultural and Tourism Recommendation Officer for Henan Province, China.

The organizing committee of the World Tourism City Image Ambassador China Annual Champion Finals hopes that Li Fangfang, after serving as the World Tourism City Image Ambassador and China Henan Cultural and Tourism Recommendation Officer, will work with the World Tourism City Image Ambassador Platform to spread the voice of China Henan to the world and help the Chinese Henan cultural and tourism brand go global.

Li Fangfang, born in Zhengzhou, Henan, with a height of 178cm, is a well-known supermodel in the Chinese modeling industry. She has participated in modeling training in Hainan, Singapore and other places in China, and won titles such as champion and best temperament award in the 2013 Miss Tourism World Competition.

Due to her connection with the tourism industry, Li Fangfang has been engaged in recommending cultural and tourism products in her hometown for many years. Through her own self media account, she has gathered over a million fans and made her own contribution to promoting the cultural and tourism industry in her hometown.

In 2013, Li Fangfang started her journey from the Miss World Tourism China Guizhou region audition and successfully participated in the Miss World Tourism China Southwest Annual Championship Finals and Miss World Tourism China Annual Championship Finals. As a result, she became acquainted with Zhang Rui, who was then the President of the Southwest region of Hong Kong Shunhe Holdings Industrial Group, the Executive Chairman of the Miss World Tourism China Annual Championship Finals, the Chief Advisor of the Miss World Tourism China Annual Championship Finals, the Executive Chairman of the Southwest region of the Miss World Tourism China Annual Championship Finals, and the Chief Advisor of the Miss City Tourism China Annual Championship Finals, and received unanimous praise from the competition organizing committee.

In an interview with Li Fangfang on Chongqing Television, Li Fangfang admitted that participating in the Miss Tourism Competition would be the beginning of recommending her hometown's tourism industry. She would leverage her own advantages and make due contributions to the promotion of her hometown's tourism industry.

WAMB Integrated Media Center